Apex Legends Isn’t Doing the Business for EA, So It’s Making Apex Legends 2.0 to Come Out After Battlefield

EA's Apex Legends: A Sixth Birthday and a 2.0 Reboot?

As Apex Legends approaches its sixth anniversary, EA acknowledges its underperformance despite a substantial player base. While boasting over 200 million players, the game's revenue isn't meeting EA's expectations. CEO Andrew Wilson confirmed this in a recent financial call, stating that Apex Legends' net bookings have fallen year-on-year, although within projected figures.

Wilson highlighted the game's continued support for its tens of millions of daily active players, focusing on improvements to core gameplay, anti-cheat measures, and ongoing content creation. While acknowledging some progress, he admitted it's not enough to achieve desired growth.

The solution? EA is developing "Apex Legends 2.0," a significant update aimed at revitalizing the franchise, attracting new players, and boosting revenue. However, strategic timing is key. To avoid clashing with the upcoming Battlefield release (anticipated before April 2026), Apex Legends 2.0's launch is slated for EA's 2027 fiscal year (ending March 2027).

Wilson emphasized EA's long-term commitment to Apex Legends, envisioning it as a franchise with a lifespan of decades. He described Apex 2.0 not as a final iteration, but a major step in the game's evolution, designed to attract both existing and new players. This strategy mirrors Activision's approach with Call of Duty: Warzone 2.0, although the success of that reboot remains debated among fans.

Despite its current trajectory toward record-low concurrent player counts on Steam (while still ranking among the top games on the platform), Apex Legends maintains a significant player base. EA will undoubtedly be studying the successes and failures of competitors in the battle royale genre as it navigates this crucial phase for the game's future.