Atlus' Persona Games: Sweet Poison

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus operated under a philosophy Wada calls "Only One," prioritizing edginess, shock value, and memorable moments, with a "take it or leave it" attitude towards audience reception.

Wada notes that pre-Persona 3, market considerations were almost taboo within the company culture. However, Persona 3 prompted a shift to a "Unique & Universal" approach. This new strategy focuses on creating original content with broader appeal, marking a point where Atlus began actively considering market viability and user experience.

Wada uses a striking metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and engaging characters, while the "poison" is Atlus's continued commitment to intense and surprising moments. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.