LEGO memasuki dunia permainan dengan projek dalaman

LEGO CEO Niels Christiansen has unveiled ambitious plans for the company's future, signaling a significant expansion into the digital realm through the development of video games. This expansion will involve both in-house development and strategic partnerships.

"Kami yakin bahawa, selagi kami beroperasi di bawah jenama LEGO, kami berhasrat untuk mencipta pengalaman untuk kanak -kanak dari semua peringkat umur di kedua -dua platform digital dan fizikal. Membangunkan permainan secara dalaman adalah sesuatu yang kita sedang aktif mengejar, "kata Christiansen.

This strategic shift doesn't preclude LEGO from continuing its established practice of licensing its brand to third-party developers. Recent reports indicate TT Games, renowned for its LEGO-themed game franchises, is currently working on a new title, likely linked to a Warner Bros. property.

Imej: SteamCommunity.com

LEGO's most prominent foray into gaming to date is its ongoing collaboration with Epic Games. Last year's Fortnite LEGO-themed mode proved immensely popular, showcasing the brand's appeal within established gaming communities.

The company also enjoys a long-standing relationship with TT Games, resulting in a successful series of adventure games spanning two decades. While new projects from TT Games remain relatively under wraps, speculation points towards a new LEGO Harry Potter game, potentially fueled by the considerable success of LEGO Star Wars: The Skywalker Saga.

Further demonstrating LEGO's commitment to the gaming industry and its adaptability, the company partnered with 2K Games to release LEGO 2K Drive, a racing game launched last year, which broadened the brand's reach within different gaming genres.