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Maison > Nouvelles > Netflix prévoit des publicités pilotées par l'IA d'ici 2026.

Netflix prévoit des publicités pilotées par l'IA d'ici 2026.

Auteur：Kristen Mise à jour：Dec 09,2025

Netflix a dévoilé son projet d'introduire de la publicité propulsée par l'IA — y compris des publicités intrusives pendant les pauses au milieu du contenu — sur son offre d'abonnement avec publicité à partir de 2026.

Cette annonce, initialement rapportée par Media Play News, laisse sans réponse des questions cruciales sur les approches de ciblage publicitaire. Les publicités seront-elles personnalisées sur la base de l'historique de visionnage ? Contextuelles par rapport au contenu actuellement regardé ? Les détails concernant les mécanismes de mise en œuvre et le format de présentation restent flous - mais le déploiement est confirmé.

La présidente de la publicité, Amy Reinhard, a présenté cette initiative comme une exploitation des deux forces de Netflix lors du récent événement Upfront pour annonceurs à New York. "Les concurrents excellent généralement soit dans la technologie, soit dans le divertissement", a-t-elle expliqué. "Notre avantage unique découle de la maîtrise simultanée de ces deux disciplines."

La dirigeante a ajouté : "Les métriques d'engagement des téléspectateurs surpassent significativement celles des concurrents, avec une durée d'attention remarquablement constante entre les programmes et les pauses publicitaires."

Les données partagées par Reinhard indiquent que les abonnés de l'offre avec publicité consacrent en moyenne 41 heures par mois au visionnage — ce qui se traduit par environ trois heures d'exposition mensuelle aux publicités selon les calculs de Kotaku. Ce volume publicitaire substantiel passera à du contenu généré par l'IA d'ici 2026.

Netflix n'a pas annoncé de date de lancement spécifique pour cette évolution publicitaire.

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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term
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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term "cuts" may be a misinterpretation or exaggeration of internal restructuring or staff reallocation. The studio is still active and reportedly working on a new, undisclosed project — potentially a fresh IP, not a sequel to Days Gone. In short: There is no verified evidence of layoffs at Bend Studio. The studio is in a transition phase, focusing on a new, unknown project — common in the industry after a major title release. Bend Studio remains operational and part of Sony’s first-party development network. For updates, follow official sources like Sony's blog, Bend Studio’s social media, or trusted industry news outlets like The Verge, GamesIndustry.biz, and IGN.
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