Microsoft and Activision Blizzard's New Team Targets Mobile Gaming

Microsoft and Activision have formed a new team within Blizzard, primarily composed of King employees, to develop smaller-scale, AA games based on existing franchises. This strategic move follows Microsoft's acquisition of Activision Blizzard in 2023, granting them access to a wealth of popular IPs.

King's Mobile Expertise

This initiative leverages King's extensive experience in mobile game development, renowned for titles like Candy Crush and Farm Heroes. The new team is expected to focus on creating mobile adaptations of established Blizzard franchises. King's past experience includes Crash Bandicoot: On the Run! (since discontinued) and a planned Call of Duty mobile game (status unclear).

Microsoft's Mobile Ambitions

Microsoft's commitment to mobile gaming is evident. Phil Spencer, CEO of Microsoft Gaming, highlighted mobile's crucial role in Xbox's growth strategy at Gamescom 2023, emphasizing that the Activision Blizzard acquisition was largely driven by King's mobile capabilities. Microsoft is also developing its own mobile game store to compete with Apple and Google, aiming for a launch sooner rather than later.

A New Approach to Game Development

The rising costs of AAA game development have prompted Microsoft to explore alternative approaches. This new team represents an experiment with smaller, more agile teams within the larger structure. Potential projects include scaled-down versions of popular franchises like World of Warcraft or a mobile Overwatch experience, similar to existing mobile adaptations of other popular titles.

The formation of this team is a significant step in Microsoft's broader strategy to expand its presence in the mobile gaming market and diversify its game development approach. While details remain scarce, the potential for innovative mobile titles based on beloved franchises is exciting for players.