Assassin's Creed Shadows Reaches 3 Million Players, Ubisoft Silent on Sales

Since its launch on May 20, Assassin's Creed Shadows has attracted over 3 million players within just seven days, surpassing the initial player counts of both Origins and Odyssey. This impressive milestone comes after the game reported 2 million players just two days into its release, showcasing strong early engagement.

Ubisoft revealed additional statistics that align with earlier leaks from an internal email, which highlighted Shadows' opening weekend performance. The game achieved the second highest day one sales revenue in the Assassin's Creed franchise, trailing only behind Valhalla. Furthermore, it became the biggest Ubisoft launch day on the PlayStation Store and has accumulated over 40 million hours of playtime.

The success of Assassin's Creed Shadows is particularly crucial for Ubisoft, following a challenging period marked by delays, the sales underperformance of Star Wars Outlaws, and other setbacks including high-profile flops, layoffs, studio closures, and game cancellations. Amid these difficulties, the Guillemot family, Ubisoft's founders, reportedly explored potential buyout deals with investors such as Tencent to retain control of their intellectual property.

The gaming community is closely monitoring Shadows' performance, especially on Steam, where it achieved the highest peak concurrent players for an Assassin's Creed game with 64,825 players over the weekend. This is noteworthy as it marks the first day-one launch on Steam for the series since Odyssey in 2018. For comparison, Dragon Age: The Veilguard by BioWare peaked at 89,418 players on the same platform.

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While Shadows has shown promising player engagement, it's difficult to gauge whether it meets Ubisoft's expectations without specific revenue or sales figures. The financial success of the game will ultimately dictate its impact on Ubisoft's future, details of which might become clearer with the company's upcoming financial report.

For those eager to explore the game's setting in feudal Japan, our Assassin's Creed Shadows guide offers a comprehensive walkthrough, an interactive map, and insights into things the game doesn't tell you, ensuring you get the most out of your adventure.