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Pokémon couronné la meilleure icône du divertissement au Japon en 2024

Auteur：Kristen Mise à jour：Dec 30,2024

Pokémon couronné la meilleure icône du divertissement au Japon en 2024

GEM Partners, une agence de marketing, a publié les résultats d'une enquête majeure mesurant la portée de la marque sur sept plateformes médiatiques au Japon. Pokémon s'est assuré la première place, obtenant un score remarquable de 65 578 points dans le classement annuel.

Ce classement utilise un « score de portée » exclusif, une mesure calculant le nombre quotidien d'individus interagissant avec le contenu d'une marque sur diverses plateformes, notamment des applications, des jeux, de la musique, des vidéos et des mangas. L'enquête mensuelle a porté sur 100 000 participants âgés de 15 à 69 ans.

La domination de Pokémon est particulièrement évidente dans la catégorie App Games, où il a récolté un nombre impressionnant de 50 546 points, soit 80 % de son score global. Ce succès est largement attribué à la popularité continue de Pokémon GO et au récent lancement du jeu de cartes à collectionner Pokémon Pocket de DeNA. D'autres contributions proviennent des catégories Vidéo domestique (11 619 points) et Vidéo (2 728 points). Des collaborations stratégiques, comme le partenariat avec Mister Donut, et la popularité croissante des jeux de cartes à collectionner ont également considérablement accru la visibilité de la marque.

Le rapport financier 2024 de The Pokémon Company souligne la solide croissance de la franchise, avec un chiffre d'affaires de 297,58 milliards de yens et un bénéfice brut de 152,23 milliards de yens. Ces chiffres consolident la position de Pokémon en tant que marque leader et en pleine expansion sur le marché japonais.

La franchise Pokémon englobe un large éventail de médias, notamment des jeux vidéo, des émissions et des films d'animation, des jeux de cartes à collectionner et d'autres produits connexes. La franchise est une coentreprise entre Nintendo, Game Freak et Creatures, créée sous The Pokémon Company en 1998 pour gérer tous les aspects de la marque.

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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term
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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term "cuts" may be a misinterpretation or exaggeration of internal restructuring or staff reallocation. The studio is still active and reportedly working on a new, undisclosed project — potentially a fresh IP, not a sequel to Days Gone. In short: There is no verified evidence of layoffs at Bend Studio. The studio is in a transition phase, focusing on a new, unknown project — common in the industry after a major title release. Bend Studio remains operational and part of Sony’s first-party development network. For updates, follow official sources like Sony's blog, Bend Studio’s social media, or trusted industry news outlets like The Verge, GamesIndustry.biz, and IGN.
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