Zenless Zone Zero Surges in Revenue Thanks to Hoshimi Miyabi

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

AppMagic data reveals Zenless Zone Zero's total mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players), along with enhanced gameplay mechanics, new areas, and game modes. The Hoshimi Miyabi banner was particularly influential in driving this record revenue.

Remarkably, the 1.4 update sustained player engagement far beyond typical trends. While player spending usually declines significantly a week post-update, Zenless Zone Zero maintained daily revenue above $1 million for over 11 consecutive days, and even surpassed $500,000 after two weeks.

While a significant achievement, Zenless Zone Zero's revenue still falls short of HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.