Rush Royale approved for China launch

My.Games' Rush Royale Set for Chinese Market Entry

In a significant development for the mobile gaming industry, My.Games has successfully obtained approval to launch its popular tower defense title Rush Royale in China. This achievement comes after a remarkably swift licensing process - a notable feat considering the stringent regulatory environment.

The Chinese gaming market operates with mandatory licensing requirements for all game publishers, both domestic and international. Veteran industry watchers might recall how previous licensing freezes created major disruptions, as covered extensively by our partners at PocketGamer.biz.

This marks My.Games' third venture into the Chinese market, following successful launches of War Robots and Huge Castle. The developer has partnered with local publisher iDreamSky to navigate China's complex gaming ecosystem - a collaboration that appears to have expedited the approval process considerably.

Navigating a Competitive Mobile Gaming Landscape

While the license acquisition presents exciting opportunities, Rush Royale faces an uphill battle in China's bustling mobile scene. The market is flooded with high-quality alternatives like the recently launched Mirren: Star Legend, making customer acquisition particularly challenging.

Should the game resonate with Chinese players, it stands to tap into one of the world's most lucrative and engaged mobile gaming audiences. For those eager to dive into Rush Royale's strategic tower defense gameplay (or return for another round), we recommend checking our constantly refreshed list of active promo codes for free in-game rewards and bonuses.