Immerse yourself in the Sengoku era with The Battle Cats' 12th Anniversary ad campaign!

The Battle Cats Celebrates 12 Years with a Sengoku-Era Ad Campaign

From ninja cats to fish cats and the memorably named "Gross Cat," The Battle Cats has built a 12-year legacy on its unique blend of quirky charm and surprisingly deep strategy. This mobile tower defense game continues to thrive, prompting developer Ponos to mark the occasion with a new ad campaign set in Japan's Sengoku period.

These new commercials transport viewers to the Sengoku era, blending historical elements with the game's signature humor and those iconic cat food cans.

Ponos partnered with R/GA to create the "The Way of the Cat" campaign. The cinematic ads are captivating, even inspiring a desire to "be the cat, become the cat."

“Celebrating 12 years of The Battle Cats, we aim to highlight the game's strategic depth and challenge expectations,” says Ponos' COO and Managing Director Seiichiro Sano. “Our collaboration with R/GA honors our history while introducing new players to the tactical gameplay in a fresh way.”

Need help strategizing your feline army? Check out our Battle Cats tier list!

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.