Borderlands 4 Costs $70, Undercutting Estimates

Borderlands 4 pre-orders confirm a $70 base price, putting earlier $80 speculation to rest. Discover details about the pricing debate and available editions.

Priced at $70, Not $80

Borderlands 4 Pre-Orders Are Now Live!

Gearbox Software has officially revealed Borderlands 4's pricing as pre-orders begin. The Borderlands Twitter account announced on June 16 that pre-orders are now available across all platforms.

The announcement confirms the Standard Edition will retail for $70, while Deluxe and Super Deluxe Editions will cost $100 and $130 respectively. This settles fan concerns about a potential $80 price tag.

Speculation began weeks earlier when Gearbox CEO Randy Pitchford avoided directly answering pricing questions. His May 14 tweet suggesting "real fans" would accept an $80 price sparked controversy.

The ambiguity continued until Pitchford's May 29 clarification tweet: "I'm sorry for any misunderstanding. My sincere hope is players always feel they're getting great value." Despite this, his initial remarks left some fans reconsidering purchases.

Borderlands 4 Edition Breakdown

Borderlands 4 launches with three editions. All pre-orders include the Gilded Glory Pack featuring:

• 1 Vault Hunter Skin
• 1 Weapon Skin
• 1 ECHO-4 Drone Skin

The Deluxe Edition adds:

• Firehawk's Fury Weapon Skin
• Bounty Pack Bundle with 4 unique areas
• New missions, bosses, gear and cosmetics
• 4 vehicles with customization options

The Super Deluxe Edition includes everything from Deluxe plus:

• Ornate Order cosmetic pack
• Vault Hunter Pack with new characters
• Expanded story content
• Additional map regions

GameStop's exclusive $150 ECHO-4 Bundle (game not included) contains:

• 20cm ECHO-4 Statue
• Kairos Map
• Golden Key SHiFT Code
• Vault Symbol Necklace
• Art print set

While some questioned if pricing was adjusted following backlash, 2K Games' recent $50 pricing for Mafia: The Old Country suggests Borderlands 4's pricing was always planned.

Borderlands 4 launches September 12, 2025 for PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC.