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Maison > Nouvelles > L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

Auteur：Kristen Mise à jour：Mar 01,2025

Kadokawa, maintenant une filiale du groupe Sony, fixe des objectifs de publication ambitieux. Visant 9 000 publications IP originales par an d'ici l'exercice 2027, cela représente une augmentation de 50% par rapport à leur production de 2023. Cette expansion agressive est alimentée par l'investissement et l'acquisition significatifs de Sony d'une participation de 10%.

Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Le président de Kadokawa Takeshi Natsuno, dans une interview avec Nikkei, a décrit la stratégie. Tirant parti du réseau de distribution mondial de Sony, Kadokawa prévoit une expansion importante à l'étranger. Un plan à moyen terme prévoit 7 000 titres d'ici l'exercice 2025. Pour soutenir cette croissance, le rédacteur en chef augmentera de 40%, atteignant environ 1 000 employés.

Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Cette expansion comprend une «stratégie de mix média», adaptant des IP réussis dans l'anime et les jeux. Natsuno met l'accent sur la création d'un système favorisant la diversité et conduisant à des succès majeurs.

Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Cette collaboration profite à Sony, propriétaire de Crunchyroll, une plate-forme avec plus de 15 millions d'abonnés payants. La bibliothèque IP de Kadokawa, y compris des titres comme Bungo Stray Dogs , Oshi no ko , et la montée du héros du bouclier , enrichira considérablement les offres d'anime de Crunchyroll. L'intérêt de Sony pour l'expansion multimédia, englobant les adaptations d'action en direct et la distribution internationale, s'aligne parfaitement avec les ambitions de Kadokawa.

Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Le partenariat comprend également des IPs de jeux vidéo populaires tels que Elden Ring , Dragon Quest , la série Danganronpa et Mario & Luigi: Bowser's Inside Story .

Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term
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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term "cuts" may be a misinterpretation or exaggeration of internal restructuring or staff reallocation. The studio is still active and reportedly working on a new, undisclosed project — potentially a fresh IP, not a sequel to Days Gone. In short: There is no verified evidence of layoffs at Bend Studio. The studio is in a transition phase, focusing on a new, unknown project — common in the industry after a major title release. Bend Studio remains operational and part of Sony’s first-party development network. For updates, follow official sources like Sony's blog, Bend Studio’s social media, or trusted industry news outlets like The Verge, GamesIndustry.biz, and IGN.
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