Maison > Nouvelles > Le Tank Graffiti immersif fait ses débuts, apportant « World of Tanks Blitz » dans les rues

Le Tank Graffiti immersif fait ses débuts, apportant « World of Tanks Blitz » dans les rues

Auteur:Kristen Mise à jour:Dec 20,2024

World of Tanks Blitz a lancé une campagne marketing unique : un road trip à travers le pays mettant en vedette un véritable char déclassé orné de graffitis. Cette cascade accrocheuse fait la promotion de la récente collaboration avec Deadmau5.

Le tank légal pour la rue, orné de graffitis vibrants, a fait son chemin à travers les États-Unis, en commençant à Los Angeles lors des Game Awards. Les fans qui ont repéré et photographié le char ont eu la chance de gagner des produits exclusifs.

La collaboration Deadmau5 et World of Tanks Blitz est désormais disponible, offrant aux joueurs la possibilité d'acquérir le Mau5tank exclusif, doté de lumières, de haut-parleurs et de musique. Des quêtes thématiques, des camouflages et des produits cosmétiques sont également disponibles.

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Cette stratégie marketing ludique met en avant le côté ludique et léger du jeu, contrastant avec le ton sérieux souvent associé aux simulations militaires. Même si certains joueurs inconditionnels pourraient désapprouver, le caractère inoffensif de la campagne est indéniable. C'est certainement une approche plus mémorable que de nombreuses autres promotions de jeux, surpassant même certaines cascades de brasserie.

Pour ceux qui sont intrigués par ce marketing non conventionnel et prêts à découvrir World of Tanks Blitz, pensez à utiliser certains des codes promotionnels disponibles pour bénéficier d'un avantage en jeu.

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Les rumeurs sur Switch 2 suggèrent un "été de Switch 2" l'année prochaine

As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019.
Here’s what’s known:

Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony.
In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work.
There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio.
In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down.

So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term
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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term "cuts" may be a misinterpretation or exaggeration of internal restructuring or staff reallocation. The studio is still active and reportedly working on a new, undisclosed project — potentially a fresh IP, not a sequel to Days Gone. In short: There is no verified evidence of layoffs at Bend Studio. The studio is in a transition phase, focusing on a new, unknown project — common in the industry after a major title release. Bend Studio remains operational and part of Sony’s first-party development network. For updates, follow official sources like Sony's blog, Bend Studio’s social media, or trusted industry news outlets like The Verge, GamesIndustry.biz, and IGN.