Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision, given its central role in your home entertainment setup. Opting for a budget model might seem tempting, but it often leads to compromises in picture quality and durability. Instead, aim to find the best TV for your gaming and streaming needs without breaking the bank. Fortunately, TV deals are available throughout the year, ensuring you don't have to pay full price if you time your purchase right.

While Black Friday and Cyber Monday are renowned for their substantial discounts, they're not the only times to snag a great deal. These sales events are perfect for securing the deepest discounts, especially on high-end models. However, other periods offer significant savings on the best gaming TVs and quality 4K TVs as well.

In the lead-up to the Super Bowl, one of the year's biggest TV-watching events, you can find impressive deals. This period coincides with manufacturers launching new models in the spring, making it an ideal time to purchase older models at a discount. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which also offer excellent opportunities for savings.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, traditionally a massive in-store shopping day following Thanksgiving, has evolved into a weeks-long event in November, featuring deep discounts across various products. TVs, in particular, see some of the year's most significant price drops, making it an excellent time to buy. You can find budget-friendly options perfect for secondary rooms or high-end models released earlier in the year at reduced prices.

Historically, Black Friday was all about in-store shopping, with eager buyers camping outside stores like Best Buy and Walmart to grab limited stock at low prices. While some in-store deals still exist, they're often used to draw customers into the store, and stock can sell out quickly. If you're eyeing a specific TV, act fast during these sales in 2025.

Cyber Monday, on the other hand, is the online counterpart to Black Friday, offering the best deals from online retailers. Amazon's Prime Day, which occurs in the summer and now in October, features similar TV deals, often with limited stock and time. Other retailers like Best Buy and Walmart also participate, offering comparable in-store and online sales.

Before the Super Bowl

Following the holiday rush, the Super Bowl presents another prime opportunity for TV deals. Retailers typically restock in mid-January to early February, leading to great savings on TVs, especially larger screens, in the weeks before the game. Older models often see the best discounts, but you can still find deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already available.

Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their latest models. This prompts retailers to clear out older stock to make room for new arrivals in the spring.

Springtime

If you're after a specific brand like Samsung, LG, Sony, or TCL, spring is when these manufacturers typically release their latest TVs, starting around March and continuing through Memorial Day weekend. This period offers deals on last year's models as retailers clear space for new inventory. Since changes between models are often minimal, opting for the previous year's version won't mean missing out on significant features.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day has expanded to include sales from other retailers like Walmart and Best Buy, often matching Amazon's prices. Held in mid-July, Prime Day offers deep discounts on TVs, similar to Black Friday and Cyber Monday, though primarily on older models. Keep an eye on the site, as deals are frequently updated during the event. While Prime Day is excellent, Black Friday generally offers more extensive sales across all retailers.

Holiday Weekends

For those who can't wait, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day feature special sales. While discounts may not be as steep, and selection might be limited, you can still find decent deals. Currently, Presidents' Day sales are underway, with the best TV discounts at Best Buy until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best Buy

TV Release Cycles Matter

Understanding TV release cycles is key to finding the best discounts. Manufacturers announce new models at CES in January, with releases starting in the spring around March. Retailers then offer deeper discounts on older models. New releases continue into the summer, but the best deals on the latest models often appear in the fall, with Black Friday and Cyber Monday offering the most significant savings.

TV Brands With New Products

Major TV brands update their lineups annually. Here's a look at what's new for 2025:

Samsung

Samsung's focus has shifted to higher-end models, with fewer budget options available. The 2025 lineup features minor upgrades from last year, including improved brightness, enhancements to mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.

LG

LG's OLED evo TVs for 2025 include AI personalization features and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate, aimed at reducing lag and frame stuttering for gamers.

Hisense

Hisense's 2025 lineup continues to impress, with higher-end ULED models now boasting a 144Hz refresh rate for enhanced gaming. The 136" MicroLED TV stands out, using mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio made minor improvements to its TVs, enhancing features and LED performance while discontinuing the top-line P-series. The mid-range M-series and budget-friendly V-series remain available, with the D-series offering affordable 1080p options.

TCL

TCL revamped its lineup in 2024 with the Q- and S-series, featuring the flagship QM8 model. At CES 2025, TCL introduced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later in the year.

Roku

Roku, known for its streaming devices, launched its own TV lineup in 2024, ranging from 24 to 75 inches. The Roku Plus models come with the Voice Remote Pro, offering hands-free voice commands and rechargeable batteries, while the Roku Select models feature the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device, making Roku TVs a great choice for streaming enthusiasts.

Top Budget TVs You Can Buy Now

If you're ready to shop, we maintain an ongoing list of the latest TV deals. Here are some of our top budget picks for 2025:

### Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1This stunning QLED TV delivers impressive contrast and brightness, hitting 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable TV offering Amazon Fire TV OS for simple streaming and smart home capabilities. See it at Amazon