Top Sales Events to Watch in 2025

While Black Friday remains the ultimate shopping extravaganza for snagging deals on virtually everything, other seasonal sales events have grown remarkably competitive in recent years. Retailers are gearing up for 2025 with various strategies to entice shoppers, making now an excellent time to secure discounts on tech, video games, and much more.

To maximize your savings throughout the year, keep an eye on these key sale dates. We've compiled a list of the major upcoming sales events to help you strategize your shopping, whether you prefer browsing online or hitting the stores in 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

Valentine's Day may not be a traditional shopping holiday, but it's a prime time for gifting, prompting retailers to offer early February discounts on everything from smartwatches to jewelry. Look for deals on LEGO flower sets, video games, and book sets—often at the year's lowest prices so far.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day marks the first federal holiday of the year with targeted sales. Expect discounts on mattresses, clothing, laptops, and PCs, with some retailers like Amazon offering sitewide sales.

3. Tax Day Sales (April 15)

After a pause in sales events, tax day brings discounts on TVs, electronics, and LEGO sets, capitalizing on the timing of tax returns.

4. Star Wars Day Sales (May 4)

May the 4th, while a playful nod to the Star Wars franchise, offers excellent deals on related merchandise including LEGO sets, movie collections, and games.

5. Mother's Day Sales (May 8–11)

Mother's Day is another great opportunity for discounts on popular gifts like flowers, jewelry, watches, and chocolates, as retailers cater to gift buyers.

6. Memorial Day Sales (May 22–26)

Memorial Day sales capitalize on the three-day weekend, offering deals on mattresses, clothing, appliances, laptops, and furniture. Major retailers like Amazon, Walmart, and Best Buy participate with extensive sales.

7. Dads and Grads Sales (June 1–15)

The beginning of June sees a blend of graduation and Father's Day promotions, making it an ideal time for discounts on big-ticket items like TVs, laptops, PCs, and furniture. It's a prime period for electronics deals before summer and the first Amazon Prime Day.

8. 4th of July Sales (July 1–6)

The 4th of July holiday weekend offers substantial discounts on electronics, including TVs and gaming monitors, rivaling Prime Day and Black Friday. Expect sales on mattresses, appliances, furniture, clothing, and summer-related items like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon's Prime Day has evolved into a major sales event, with many retailers offering competitive deals. Anticipate Prime Day 2025 around July 15-16, with other retailers holding sales before or after.

10. Labor Day Sales (August 25–September 1)

Labor Day sales follow Prime Day and back-to-school promotions, offering discounts on a wide range of products, from mattresses to tech and outdoor gear. It's a great time to shop before Black Friday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October offer another Prime Day-like event, with other retailers joining in to compete. Expect deals during the second week of October.

12. Black Friday Sales (November 1–30)

Black Friday is the pinnacle of shopping events, with deals spanning the entire month of November. The best discounts often occur around Thanksgiving and the following Friday, with official sales starting around November 21.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, starting as an online counterpart to Black Friday, has grown to match its significance. Expect sales to begin on the Sunday of Black Friday weekend, extending through Cyber Week.

14. Green Monday Sales (December 8–23)

Green Monday, initiated by eBay, marks the final push before Christmas with "last-minute" sales. Expect deals from December 8 through to Christmas Eve.

15. New Year's Sales (December 26–January 1)

Post-Christmas, New Year's sales offer discounts on returned gifts and older tech models, making it an excellent time for deals on TVs and gaming monitors, especially with CES on the horizon.