Top LEGO Set Retailers for 2025 Revealed

Over the past decade, LEGO's popularity has skyrocketed, transforming from a childhood favorite into a beloved hobby for teens and adults alike. The range of LEGO sets has expanded dramatically, now encompassing not only play-centric designs but also intricate dioramas, high-end collectibles, and lifestyle accessories like wall decorations, plants, and flowers that seamlessly blend into living spaces.

With hundreds of LEGO sets available, varying in piece count, theme, and price, potential buyers often face two main challenges: finding the desired set and securing it at a reasonable price. A significant issue is that LEGO retires all sets, even the popular ones, to introduce new releases. This practice fuels a robust resale market where sets can be sold for two to three times their original price.

LEGO sets have become increasingly expensive, with the 7541-piece Star Wars Millennium Falcon, launched in 2017 at $800, now costing $850. To navigate these challenges, being a savvy and diligent consumer is key. Here are the best places and times to find LEGO sets in 2025.

Where to Buy LEGO Sets Online

LEGO Store

4See it at LEGO

Amazon

2See it at Amazon

Target

1See it at Target

Walmart

0See it at Walmart

The official LEGO Store is the prime destination for online LEGO shopping, offering the broadest selection, easily sorted by theme, price, release date, and customer ratings. With responsive customer service and the LEGO Insiders program, which is free to join, you gain access to exclusive perks. You can purchase sets before they're available to the public, receive free sets as spending incentives, and buy exclusive sets not found at third-party retailers.

The LEGO Store's point system is particularly enticing: for every dollar spent, you earn 6.5 points, with 130 points equating to $1, effectively giving you a 5% return on your spending. There are also times during the year when you can earn double points, significantly enhancing the program's value.

For alternative online shopping, Amazon, Target, and Walmart are solid options. While they don't offer the LEGO Store's point system or exclusivity, they frequently provide modest discounts on their sets. In contrast, the LEGO Store usually maintains full retail prices, with exceptions during clearance events to move older inventory.

Where to Buy Retired Sets Online

For those seeking retired sets, unofficial online marketplaces like Craigslist, eBay, and Facebook are your go-to options. Be prepared for higher prices, but direct communication with sellers and comparison shopping can help you snag the best deal possible.

Where to Buy LEGO Sets in Stores

Physical stores offer another avenue for LEGO shopping. While the variety may not match online selections, many prefer the personalized service and the chance to touch and examine sets before buying.

The in-person LEGO Store mirrors the benefits of its online counterpart, including the LEGO Insiders program and its point system. Additionally, these stores offer interactive experiences like LEGO building stations and customizable minifigure stations.

Target and Walmart have dedicated LEGO sections in their stores, and their offerings should be compared with the LEGO Store on a case-by-case basis. Gamestop sometimes stocks gaming-themed LEGO sets, while Barnes and Noble sells lifestyle sets, smaller impulse buys, and Harry Potter sets, reflecting the franchise's status as one of the best-selling book series ever. Discounts at smaller outlets are rare, but it's always worth checking.

One last note: For recently retired sets, visiting brick-and-mortar stores can be fruitful. Retailers don't always immediately pull retired sets, and you might stumble upon a deal months after a set's official retirement.

When Do LEGO Sets Go on Sale?

LEGO sets typically don't see frequent discounts due to high demand, but there are notable exceptions. LEGO celebrates May 4 (Star Wars Day) with double Insider points on Star Wars sets and March 10 (Mario Day) with special deals in collaboration with Nintendo. Keep an eye on anniversaries related to third-party franchises for similar promotions.

Clearance sales at box-stores are more common at the beginning of the year when LEGO retires older sets and launches new ones, prompting retailers to refresh their stock. The holiday season, especially Black Friday and Cyber Monday, along with Amazon Prime Days in July and October, are prime times for deep discounts on LEGO sets. Stay vigilant for any upcoming sales events to capitalize on potential LEGO deals.