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Royal Kingdom teams up with LeBron James, Kevin Hart for star-studded ad campaign

Author:Kristen Update:May 05,2025

If you've spent any time on YouTube lately, you've likely encountered the vibrant advertisements for Dream Games' latest hit, Royal Kingdom. Following the success of their predecessor, Royal Match, Dream Games is pulling out all the stops with a star-studded advertising campaign featuring celebrities like LeBron James and Jimmy Fallon. Each commercial creatively showcases how these stars fit Royal Kingdom into their busy lives, from LeBron sneaking in a game during a book reading to Kevin Hart humorously delegating his acting roles to spend more time playing.

Royal Kingdom is the much-anticipated sequel to Royal Match, which was a smashing success for Dream Games. The new campaign aims to attract a broader audience beyond the typical match-three gaming community, leveraging the fame and appeal of these celebrities to draw in new players.

ytLife could be a dreamWhile Dream Games may not yet rival the giants like King and their blockbuster Candy Crush, they have been steadily making their mark in the mobile gaming world. Unlike other celebrity collaborations such as Supercell's Clashamania with the WWE, which targeted a specific niche, Dream Games' strategy with Royal Kingdom is to cast a wide net, appealing to a diverse audience.

From a business perspective, both Royal Kingdom and Royal Match have been significant successes, particularly in Türkiye. Beyond financial achievements, the games' features, including wifi-free gameplay, have resonated well with players globally.

If Royal Kingdom doesn't challenge you enough, don't worry. We've put together a curated list of the top 25 best puzzle games available on iOS and Android. No matter your level of gaming experience, there's something in there to test your brain and keep you entertained.