King and Flexion Partner to Bring Candy Crush Solitaire to Alternative App Stores

With the upcoming release of Candy Crush Solitaire, King is making a strategic move to expand its reach beyond traditional app stores. This marks King's first simultaneous launch across multiple platforms, including alternative app stores, thanks to a partnership with publisher Flexion. The game will be available on the Samsung Galaxy Store, Huawei AppGallery, and three other alternative app stores, showcasing King's intent to broaden its audience and tap into new markets.

This move is significant as it represents King's first foray into launching a game simultaneously on so many platforms. Known for their highly successful Candy Crush franchise, which generates substantial revenue, King's decision to explore alternative app stores underscores a growing recognition of the potential these platforms hold. By launching on these stores at the same time as on Google Play and the iOS App Store, King is signaling that they view these alternative platforms as viable avenues for reaching a wider audience.

Flexion, the publisher behind this expansion, is excited to collaborate with a major developer like King. This partnership not only highlights the growing importance of alternative app stores but also suggests that other big players in the gaming industry might follow suit.

For those interested in the broader landscape of alternative app stores, Huawei's AppGallery awards for 2024 offer a glimpse into the top releases and the kind of recognition they receive, further illustrating the potential and growth of these platforms.