Home > News > Hyundai Joins Forces with Kartrider Rush+ for Exciting New Collaboration

Hyundai Joins Forces with Kartrider Rush+ for Exciting New Collaboration

Author:Kristen Update:Apr 05,2025

When it comes to showcasing your latest vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the possibilities are endless. However, Hyundai has chosen a unique approach by teaming up once again with the popular mobile game, KartRider Rush+! This collaboration brings the Insteroid concept car into the game as a new kart, designed by the Hyundai Motors Europe Design Center. The Insteroid is inspired by Hyundai's INSTER, an electric SUV, merging the thrill of racing with cutting-edge automotive innovation.

But the excitement doesn't stop there. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To sweeten the deal, a special event running until April 28th offers players a chance to win 30 Lucky Star Jewels by using a Boost Shard at least once in-game. These jewels can then be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.

KartRider Rush+ x Hyundai Collaboration

It's worth noting that the Insteroid isn't just a digital kart but also a real-world concept car. While it may not hit the production lines anytime soon, its inclusion in KartRider Rush+ serves as a powerful promotional tool, showcasing Hyundai's innovative designs to a global audience. In my opinion, the Insteroid's stylish appearance even outshines the Cybertruck featured in Fortnite, adding a touch of elegance to the virtual racetrack.

If this collaboration with Hyundai doesn't reel you into KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has hit the app stores in the last seven days.