New GTA Leaks: Exclusive Edition, Online Incentives Priced at $150

Take-Two Interactive, the publisher of Grand Theft Auto, spearheaded the movement towards $70 AAA game pricing. Concerns exist that this pricing model might extend to Grand Theft Auto VI.

While a standard edition of GTA VI might remain in the $70 range, avoiding a price point of $80-100, industry insiders suggest a premium edition priced at $100-$150 could be offered, possibly including early access.

Tez2, a reputable insider, notes that Take-Two already sells GTA Online and Red Dead Online separately. GTA VI will be the first title to launch with a standalone online component, while the story mode will be part of a "complete package" encompassing both.

This dual-release strategy necessitates careful pricing consideration. The cost of the standalone online component will influence the base game price. Furthermore, the price of upgrading to the story mode for those who purchased only the online version needs to be determined.

A lower price for the online version could attract players unable to afford the $70 or $80 full game. Take-Two could then capitalize on these players upgrading to access the story mode. This strategy also accounts for players who desire the story mode but lack the funds for an upgrade.

Take-Two could further monetize this by offering a subscription service similar to Xbox Game Pass, potentially through GTA+. Players opting to continue playing via subscription, rather than saving for an upgrade, would generate ongoing revenue. This represents another potential revenue stream for Take-Two.