GTA 6 is looking to compete with Roblox and Fortnite as creator platform

Rockstar Games is exploring a new avenue for Grand Theft Auto VI: a creator platform to rival Roblox and Fortnite. This ambitious plan, reported by Digiday citing anonymous industry sources, involves integrating third-party intellectual property and allowing modifications to in-game environments and assets. The potential for content creators to generate revenue is a key component of this strategy.

Recent meetings between Rockstar and creators from the GTA, Fortnite, and Roblox communities suggest a serious commitment to this initiative. While details remain scarce, the reasoning is clear: GTA VI's anticipated massive player base will naturally seek ongoing engagement beyond the main storyline.

Rockstar recognizes the limitations of solely relying on internally developed content. The boundless creativity of the community cannot be replicated. Therefore, collaboration, not competition, is the preferred approach. This allows creators a platform for monetizing their work, while simultaneously providing Rockstar with a powerful tool for player retention. It's a mutually beneficial strategy.

While GTA VI's release is still projected for Fall 2025, the potential for this creator platform adds another layer of excitement to the already highly anticipated game. Further announcements are eagerly awaited.