Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, significantly increasing accessibility for users outside the Google Play and iOS App Store ecosystems. This marks a substantial shift in how major publishers view the potential beyond Apple and Google's app store dominance.

The rise of alternative app stores has been a significant trend, particularly since Apple's concessions in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative platforms, is now facilitating broader access to EA's mobile game catalog.

For gamers, this means more choices. Previously, the iOS App Store and Google Play were the primary avenues for mobile game distribution. However, legal challenges prompting changes to Apple and Google's practices have opened the door for alternative app stores, many of which offer substantial incentives to attract users.

The Epic Games Store's generous free game program serves as a prime example. While the platforms involved in Flexion and EA's collaboration may not offer identical incentives, they are likely to exhibit greater policy flexibility than Apple and Google.

The long-term implications are considerable. EA's participation signals a significant market adjustment. Their adoption of alternative app stores suggests a viable future for smaller developers and publishers.

Currently, the specific EA titles slated for release on these alternative platforms remain undisclosed. However, potential candidates include popular titles like Diablo Immortal and other Candy Crush games.