Demi Lovato Leads PlanetPlay's Eco Push

Demi Lovato headlines PlanetPlay's latest Make Green Tuesday Moves campaign, bringing environmental awareness to mobile gaming. The singer and actress will appear in several popular mobile games, including Subway Surfers and Peridot.

PlanetPlay, known for its environmentally focused initiatives featuring celebrities like David Hasselhoff and J Balvin, continues its commitment to sustainability. This time, Lovato's involvement promises significant reach.

Lovato's presence extends beyond simple advertising. She'll feature in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, offering players Lovato-themed avatars. All proceeds from these in-game items will benefit environmental projects.

PlanetPlay's well-executed strategy distinguishes this campaign. Unlike many celebrity-driven environmental initiatives, Make Green Tuesday Moves boasts broad participation across multiple games, potentially creating a substantial impact. This collaboration offers a triple win: benefiting the environment, delighting Lovato's fans, and boosting game developer visibility.

For fans eager to engage with Lovato in these games, and for those seeking top-tier mobile games, our list of the best mobile games of 2024 (so far) is a great resource.