Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

When it comes to dominating mobile gaming franchises, few can rival the iconic status of Candy Crush Saga. Its widespread appeal is bolstered not only by the significant financial backing it enjoys but also by its deep imprint on popular culture. This influence is set to expand further as Candy Crush Saga embarks on an exciting collaboration with the renowned makeup brand, Pat McGrath.

Surprisingly, this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will be able to indulge in a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. However, the real highlight of this launch is the dazzling addition of a diamond-encrusted element.

As part of the launch strategy for this new product line, which will be available starting February 27th, three lucky customers will discover a $10,000 diamond-encrusted Candy Crush-themed ring in their online orders. This bold move not only adds an element of surprise and excitement but also harks back to traditional marketing tactics, eschewing modern influencer partnerships for a more direct and impactful approach.

**Diamonds are forever** This initiative underscores the evolution of gaming merchandise from simple t-shirts to luxurious diamond jewelry, showcasing the growing sophistication and appeal of gaming-related products.

Even if you're not a fan of Candy Crush Saga, there's no need to feel left out. For those yearning for a more nostalgic gaming experience, consider diving into the retro, challenging platformer Jump King. Highly praised by Will Quick with a glowing gold-star review, it's the perfect game to test your platforming prowess and enjoy a throwback to simpler times.