‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Former Nintendo of America employees shed light on the impact of recent Switch 2 leaks, highlighting the significant internal disruption and compromised element of surprise for fans. Leaks have revealed potential release dates, upcoming games, and even mockups of the device, including images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."

In a YouTube video, ex-Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience, discussed the internal fallout. Yang described the situation as intensely frustrating, using the term "hot hot hot" to illustrate the internal reaction to the leaks and the ensuing investigations.

The pair emphasized the added stress on staff already burdened with the console's upcoming launch. Yang characterized the internal environment as "highly chaotic" and a "pressure cooker." Ellis, however, expressed confidence in Nintendo's investigative capabilities, stating they would ultimately uncover the source.

Genki Nintendo Switch Mockup Images from CES 2025

3 Images

The leaks have undeniably diminished the element of surprise surrounding the official announcement, impacting fan anticipation, according to both Ellis and Yang. They firmly dismissed speculation of internal leaks, emphasizing Nintendo's dedication to the "value of surprise" and the rigorous training staff receive on this matter.

Ellis suggested that Nintendo will likely reassess its product security protocols in light of these extensive leaks, given the eight-year gap since the original Switch's launch in March 2017. This significant timeframe highlights the need for potential improvements in their hardware reveal processes.

What rumored Switch 2 feature are you most excited for?

4K upscalingLarger screenOptical sensor on JoyconMysterious "C" buttonFaster SD cardsMagnetic locking Joycon

While all information remains unofficial until Nintendo's formal announcement (expected in Q1 2024), confirmed details include backward compatibility with original Switch games and integration with Nintendo Switch Online. A release within Nintendo's current fiscal year is unlikely, suggesting an April 2025 launch at the earliest.