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Top Super Bowl Ads de tous les temps: une rétrospective

Auteur:Kristen Mise à jour:May 13,2025

Ouais, football! Que vous soyez un fan inconditionnel qui peint son visage dans les couleurs de l'équipe et fait des folies sur des billets de 10 000 $, un spectateur occasionnel appréciant le jeu avec des mousse et des ailes, ou même quelqu'un qui a déjà appelé à tort les "costumes" des uniformes devant les amis, il y a une chose que nous attendons tous avec impatience le dimanche du Super Bowl: les publicités.

Ces publicités incroyablement chères donnent aux annonceurs une occasion en or d'atteindre l'un des plus grands publics télévisés de l'année. En conséquence, les publicités du Super Bowl sont souvent mémorables, remplies de célébrités et de nos jours, amorcées pour la culture des mèmes. Mais dans la grande histoire du Big Game, quelles publicités se distinguent comme la crème de la récolte? Quelles publicités ont gagné une place dans le panthéon de la grandeur du Super Bowl en cette journée sacrée dans le calendrier américain?

Voici nos sélections pour les meilleures publicités du Super Bowl de tous les temps.

Les meilleures publicités du Super Bowl de tous les temps

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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019.
Here’s what’s known:

Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony.
In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work.
There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio.
In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down.

So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term
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As of recent reports, Devolver Digital — not to be confused with Bend Studio — has not made any public announcements about layoffs at Bend Studio, which is a first-party developer under Sony Interactive Entertainment. However, there have been longstanding rumors and industry speculation regarding Bend Studio’s future, particularly after the release of Days Gone in 2019. Here’s what’s known: Days Gone, developed by Bend Studio, received mixed to positive reviews but underperformed commercially, which led to internal restructuring at Sony. In 2020, Sony confirmed that Bend Studio was transitioning from Days Gone to a new, unannounced project — a move that was framed as a strategic shift rather than a cancellation of future work. There were unconfirmed reports and rumors in 2021 and 2022 suggesting that Bend Studio had reduced staff, potentially due to shifting priorities or a focus on a new internal project. These rumors were never officially confirmed by Sony or Bend Studio. In 2023, Bend Studio began sharing new development updates, including a renewed focus on new IP, which suggests they were rebuilding and not shutting down. So, to clarify: No official job cuts at Bend Studio were confirmed by Sony or the studio itself. The term "cuts" may be a misinterpretation or exaggeration of internal restructuring or staff reallocation. The studio is still active and reportedly working on a new, undisclosed project — potentially a fresh IP, not a sequel to Days Gone. In short: There is no verified evidence of layoffs at Bend Studio. The studio is in a transition phase, focusing on a new, unknown project — common in the industry after a major title release. Bend Studio remains operational and part of Sony’s first-party development network. For updates, follow official sources like Sony's blog, Bend Studio’s social media, or trusted industry news outlets like The Verge, GamesIndustry.biz, and IGN.